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Engineer to Order vs. Made to Order:

How to Capture Clients With CPQ Solutions

Manufacturers can take many paths to achieve a successfully completed order. One customer may prefer to customize their product from a list of available options while another might want full creative input from the beginning. This is where it’s important to differentiate between Made To Order (MTO) and Engineer To Order (ETO) — two of the most common methods for designing and building products, offering more personalization than mass production.

While MTO production methods have been around for a long time, ETO manufacturing solutions continue to grow more complex and powerful — requiring close collaboration between the manufacturing company and the client. But now, solutions like Configure, Price, Quote (CPQ) software can go a long way to simplify the complex manufacturing ETO production cycle.

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The Ultimate Guide to CPQ

Differences Between Made to Order (MTO) and Engineer to Order (ETO)

There are two main factors separating made to order and engineer to order:

What You Need to Transition to ETO

While engineering to order creates flexibility for manufacturers, the solution also comes with a few hurdles. To become a successful ETO manufacturer, you need a robust CPQ solution to help you tackle challenges like these:

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Smart Manufacturing Report Winter 2026

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How Configure One Cloud Can Make ETO Easier

If you’re interested in switching to manufacturing ETO, you need software that can keep up. That’s where Configure One Cloud’s CPQ software comes to the rescue. It allows you to create products with hundreds of customization options using parameters set by your engineers.

Our CPQ software can even automate repetitive tasks so your teams can focus on innovating new products. Here’s a look at some of the ways Configure One Cloud software can help:

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